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EA Slashes 1500 Jobs, Cuts Back on New IP by Half in 2010

50°
247w ago - Today CEO John Riccitiello of Electronic Arts announced that it is set to cut 1500 jobs, and in addition to that they will be cutting back on new IP by 50 per cent through the next fiscal year.

According to [Register or Login to view links], this is part of their effort to reduce market risks during a tough economic period.

To quote: The result has been a string of new franchises such as Dead Space, Mirror's Edge, Spore, Zubo, Brutal Legend and Henry Hatsworth. The critical and commercial success of these new ventures has been mixed to say the least, though there have been notable successes.

However, question marks now hang over every non-established EA series.

"Electronic Arts has a core slate of games label and sports franchises that we will iterate on a either annual or bi-annual basis," Riccitiello stated.

"And I think you know what those major titles are - all of them are selling or have sold in their most recent edition 2m units or more."

"After that, we've got The Sims and Hasbro, and frankly anything that doesn't measure up to looking like it can pencil out to be in very high profit contributor and high unit seller got cut from our title slate from this point going forward."
 

Sony Cuts Cost of PSP Development Tools in Half, to Only $1500

100°
269w ago - As of March 2009, cumulative worldwide sell-in units of the PSP system exceeded 51.6 million units, a remarkable milestone for the first handheld platform from the PlayStation family.

To further grow the installed base of the PSP system and to enhance its software line-up, SCE will also provide ProDG for PSP, a highly acclaimed powerful programming tool which helps to improve productivity of software development, as part of PSP Software Development Kit*1 without an additional charge.

Press Release: SONY COMPUTER ENTERTAINMENT FURTHER BOOSTS ITS SUPPORT FOR SOFTWARE DEVELOPMENT FOR PSP® (PLAYSTATION®PORTABLE)

Providing a Lower-cost Game Development Environment, and Supporting broader range of developers and publishers to create varieties of small software titles

Los Angeles, June 2, 2009 - Sony Computer Entertainment Inc. (SCEI) today announced that it is reducing the price of the Development Tool models DTP-T2000A and DTP-T2000, the hardware necessary for developing PSP® (PlayStation®Portable) software titles, to JPY150,000 in Japan, US $ 1,500 in North America and €1,200 in Europe/PAL territories effective immediately.

By offering PSP Development Tools at a very attractive price, SCE will provide a more affordable game development environment for a broader...
 

Recession-busting $150 Blu-ray Players Coming This Year

200°
286w ago - As Blu-ray market penetration increases, the entry price of Blu-ray Disc players will continue to decrease.

China's Economic Daily News [Register or Login to view links] that white-box vendors will offer Blu-ray players at approximately a $150 USD price point this year.

Lite-On IT, a prominent Taiwanese disc drive manufacturer, plans to offer a half-height Blu-ray drive for laptops for around $150 USD, according to the newspaper.

White-box vendors are obscure electronics manufacturers, so don't expect to see Sony or Samsung Blu-ray players reach that price point just yet.
 

PSP Nokia Battery Mod, Lighter And 150% Lifetime of the Original

350°
289w ago - A quick story resulting in a quick hack job... LordLeXaT's PSP battery broke, and with no money to buy a new one, he turned to his MacGyver box set to determine the best possible route... a modification that allows him to use a Nokia battery as follows:

What you see below is a standard Nokia battery (BL-5C) pack used with the original PSP battery control board. So now that all is said and done, LordLeXaT has a longer lasting battery than most of you, or so he says.

"The battery is lighter and has nearly 150% lifetime of the original 1800mAh PSP battery, and by the way, the text of the Nokia battery reads 1020mAh."

We don't have a tutorial for you, but for the most part, it seems straightforward. And please, exercise caution should you attempt this battery mod yourself.
 

Midway has 50 Days to Rack Up US $150 Million or it's Game Over

250°
295w ago - Big trouble. Big big trouble. Midway Games is in hot water now, trying to figure out how they can earn US $150 million in just 50 days.

If they fail, they'll have to declare bankruptcy, and it's game over. After getting sold for for a mere pittance, the publisher remains in such bad shape that they're facing bankruptcy in just a little over two months.

A file from the US Securities and Exchange Commission tells us that Midway is really grimacing in financial pain right now. So far, they've got US $10.3 million in the bank, so that's US $140 million to go.

No word yet on what Midway is planning to do with the situation. Call it quits or fight to the death? Or by some miracle actually make that deadline? The health bar is running low, and the economy is itching to deliver its fatality.

Check the source link above if you want to read up on the SEC file, to the lay man, good luck trying to understand that.
 
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