240w ago - Remember when the PS3 came out? It was comfortably the cheapest Blu-ray player on the market. That was a huge selling point for the console, trust us. When the PS2 first launched we conducted a survey that showed that over 30% of the early adopters bought it primarily for its DVD playback.

We haven't seen figures for the PS3 in relation to how many consumers picked it up as a Blu-ray player, but the release strategies and state of the market are comparative and a similar percentage would've been expected. (we've contacted Sony for this statistic and will update you when/if we get a response)

In fact at the time of the PS3's launch, the Blu-ray diode that powered the ROM was the costly and relatively difficult to produce component which stalled the release of the system in territories like Australia, and where Sony was losing much of its money on each console sold.

Earlier this week we reported that the Xbox 360 had received another price-drop and as a result was now 57% cheaper than the PS3 at a buy-in level. Yeah you can talk about Wi-Fi this and hard-drive that as they are valid points to many, but if you want to play Call of Duty: World at War tomorrow, you can for 57% less on the Xbox 360.

That's a face. We spoke to a Sony representative as to whether they would...