Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.
Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.
Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.
Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch o... More »
SCEE has now implemented their own PSN integration with EU.PlayStation.com, and based on community feedback thus far it actually appears better than the US version.
To quote: "My PlayStation Network" allows PS3 owners to login with their PSN ID and create a basic "Portable ID". While this is pretty bare right now, with only the ability to set your current mood, favorite game and change your background theme, the site promises that more features will be coming.
This includes online Trophy comparisons, a much-requested feature ever since they were first announced during the Summer. My PlayStation Network also lets you check your friends list and is much more user friendly that the US version, which splits your friends list into pages.
Hey everyone. Here's another update for the European PlayStation Store. Age of Booty finally appears in the region with some good demos you should give all a try.
Here's the full list and Happy Thanksgiving day!
Full Games
* Age of Booty (£7.99)
* Syndicate Wars (PS1 game) (£3.99)
PS3 Demos
* Age of Booty demo (free)
* Dead Space demo (free)
* GTI Club+ demo (free)
Add-on Content
* LittleBigPlanet Chimera costume (£1.59)
* LittleBigPlanet Thanksgiving costume (free)
* G1 Jockey 4 add-on (free)
* Far Cry 2 "Fortunes" add-on pack (£7.99)
* Rock Band DLC (listed after the break)
* Guitar Hero World Tour DLC (listed after the break)
PS3 Videos
* Tomb Raider Underworld video
* Resistance 2 trailer
* Resistance 2 TV ad
* Shoot! episode 2 "Citizen Hero"
* Shoot! episode 2 be... More »
Sony's Director of Hardware Marketing John Koller announced via PS Blog today the following:
I wanted to give you some details on the two PSP ad campaigns that also kicked off recently. One campaign focuses on the new PSP-3000 and the other on the big games that are available this holiday season (or coming soon after), including Resistance: Retribution, God of War: Chains of Olympus, Madden NFL ’09 and more favorites.
This campaign is one of my favorites because not only does it gives a nod to the awesome ‘POV’ TV spot that we aired when the PSP first launched back in March 2005, but it places the PSP within a colorful and diverse blur of urban activity. As someone who spends a lot of time in San Francisco and travels the country often, I see the way that people in different cities use their PSPs and I think we’ve captured that in a fun and interesting way.
The TV spots are fast-moving, 15-s... More »
Per Grace Chen (Senior Manager, PlayStation Store) today:
Hey, everyone. It’s time again for the PlayStation Store weekly update.
Add-on Game Content
LittleBigPlanet Sack in the Box Costume (free)
A community costume for SackBoy!
File size: 1.04 MB
LittleBigPlanet LocoRoco Costumes ($2.99)
A costume kit for SackBoy! Contains 5 different costumes.
File size: 1.04 MB
BioShock PS3 Challenge Rooms ($9.99)
Experience the intense, terrifying world of Rapture like never before with the all-new PLAYSTATION 3 exclusive Add-On Game Content featuring three unique Challenge Rooms and some very cool extras. In “A Shocking Turn of Events,” rescue a trapped Little Sister in a disturbing carnival in Rapture. In “The I in Team”, defeat a Big Daddy using only your wits. In “Worlds of Hurt” plow through eight rooms filled with the worst Rapture has to offer.
File size: 402 MB... More »
Per Microsoft's Major Nelson (linked above): Xbox.com and the Xbox forums will be offline for maintenance on Tuesday, November 18th from 12:01am PT until 4:00am PT to prepare for the New Xbox Experience launch on Wednesday the 19th.
This does NOT affect Xbox LIVE, which will remain available during this time.
Additionally, similar as was done for the PlayStation 3 recently, Microsoft will give Capcom its own “branded destination experience” tomorrow, to coincide with the launch of New Xbox Experience.
The hub will serve as a sort of one-stop shop for all things Street Fighter. Related add-ons and content, as well information on upcoming releases, will be accessible from one single destination.
Press Release: CAPCOM® PARTNERS WITH MICROSOFT® TO PROVIDE A BRANDED EXPERIENCE WITH SUPER STREET FIGHTER® II TURBO HD R... More »
Believe it or not, whether you are a PlayStation gamer or not, you’re going to be disappointed that Sony really doesn’t have anything up their sleeve in terms of marketing their products... their odd ads are just plain out boring.
What’s even worse is that they are releasing one TV Spot with the same theme every few days till the 21st when they are launching a “bigger campaign”. I don’t know about you guys, but the TV spots so far are not inspiring me yet.
The first one is known as the “Alley” and the second one known as “Office Park”, and are part of the reflection campaign. Hopefully this “bigger campaign” will be more persuasive to the average consumer this holiday season.
Show us your killer titles, like Resistance 2, and LittleBigPlanet that you have been so excited for this year!