Leading in-game advertising company Double Fusion will offer premium ad opportunities with THQ, SEGA, Eidos and Midway PlayStation 3 game titles.
Press Release: SAN FRANCISCO– December 1, 2008– Leading independent in-game advertising company Double Fusion has strengthened its PLAYSTATION®3 portfolio by securing exclusive advertising opportunities with the world’s top videogame publishers, including THQ, SEGA, Eidos and Midway.
The announcement comes during a record-breaking sales year for the videogames business, which propelled Double Fusion’s high double-digit revenue growth. The company continues to pave the way for advertisers looking to reach young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programmes available nowhere else.
“One only has to look at the recent videogame sales figures to realise that games are the one form of entertainment consumers don’t want to ... More »
Ever Since Sonic Adventure 2 on the Sega Dreamcast, the hedgehog has suffered some pretty piss poor releases. Sonic fans have been hurting for a long time now with titles like "Sonic Riders" and more recently "Sonic The Hedgehog".
What little good will gamers had left for the blue blur is quickly evaporating thanks to Sonic Unleashed, an otherwise decent Sonic game ruined by brawling levels that turn Sonic into a werehog combatant.
So why exactly do the development team keep screwing things up exactly? Turns out it's an entirely conscious decision.
In the latest IGN Three Red Lights podcast at the 19:40 mark David Clayman recalls a time when he talked to a member of the Sonic Unleashed team about this very issue...
"I asked one of the developers at TGS, you know I was like, come on everybody just wants Sonic running, li... More »
Gaming, like all mediums in existence, is constantly evolving. The Internet is almost unrecognizable from just 10 years ago.
Television programming has changed greatly, including such technologies as TiVo (DVR) and the unfortunate rise of reality shows on nearly every channel except Nickelodeon.
May God help us all. In the meantime, there are some trends we have noticed appearing in a lot of our favorite videogames, and those trends show a bright future for our favorite hobby. Some may disagree that these are good things, but they are indeed a part of gaming these days for better or worse.
5. Instant Co-Operative Play
Back in the day, co-op modes would typically split the screen in two in order to allow one player to move independently of the other. Split screens, however, were never very popular as they cut out the potential field of vision for both players and were often seen as a necessary nuisance. Since the Sega DreamCast... More »
SEGA's glorious past is gathered in one colossal collection that is heading to both the PlayStation 3 and XBox 360 in early 2009.
Press Release: LONDON&SAN FRANCISCO – SEGA® of Europe Ltd. and SEGA® of America, Inc today announced the development of SEGA Mega Drive Ultimate Collection for the Xbox 360® video game and entertainment system from Microsoft, and the PLAYSTATION®3 computer entertainment system.
This compilation will feature the best first-party games from SEGA’s respected 16-bit Mega Drive years, as well as bonus content from its 8-bit Master System and 1980’s arcade era games library.
“SEGA Mega Drive Ultimate Collection is a must-have for any SEGA enthusiast,” commented Gary Knight, European Marketing Director for SEGA Europe.“Fans will get a chance to relive fond memories from these classic games in HD format.”
Developed by Backbone Entertainment, SEGA Mega Drive Ultimate Collection contains over 40 ce... More »
SEGA of America's Associate Producer Christopher Kaminski shared the following via PS Blog today:
Hello everyone. It’s Christopher Kaminski, US Producer of Valkyria Chronicles, here again with a very exciting announcement!!
First I want to remind everyone who is eligible to go out and vote today! Once you’re done with that, I hope you’re going to settle in and play a little Valkyria Chronicles. The buzz surrounding the game is growing all crazy like bamboo. People are saying Valkyria isn’t just the best tactics game around but it’s one of the best games on the PS3. Period. I’d have to agree.
Haven’t gotten the game yet? Then check out some of the new trailers we’ve released this month! We focused on the characters that make up Squad 7. You can see Alicia, Ros... More »
Empire: Total War will now be released in a standard as well as 'Special Forces Edition'. The SFE will contain a printed map as well as some elite special forces units.
There is no additional information on its contents at this time. Empire: Total War is set for release on February 3rd, 2009.
Also announced was that the game would whip with 'incoporated Steamworks', which apparently is the 'Brit' way of saying it will be available on Steam.
Official Release: SEGA Europe Ltd. today announce that Empire: Total War™ will incorporate Steamworks™, a complete suite of publishing and development tools that offers PC game developers and publishers access to the game features and services available through Steam.
Steamworks will support both the retail and electronic versions of the Empire: Total War game giving players game updates, downloadable content, friend-list support and achievements. To play single-player Empire: Total War, playe... More »
Things haven’t been going over too well in the Sony camp since the launch of the PS3. While it sold faster than the PS2 in comparison to its launch, the PS3 has been a financial pain in Sony’s side for the past two years.
The added state of the rest of the economy have finally culminated in Sony seeing 10% of their market share value drop rapidly. So what does this mean for the PS3?
In a story by rte (among many others) Sony’s operating profits are expected to drop by an inexcusable 65%. Competition has been stiff. And even though many reporters blame the Wii, it’s actually Microsoft’s Xbox 360 that has been eating into Sony’s gaming sales.
It wasn’t the Wii that the PS3 lost Devil May Cry’s exclusivity to, nor was it the Wii that gave gamers an alternative for games like BioShock, Eternal Sonata, Unreal Tournament 3 and Fatal Inertia. Said games helped give Microsoft an ... More »
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