Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.
Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.
Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.
Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch o... More »
A couple days ago we reported on a few holiday adverts that are part of a “bigger campaign”.
Today Sony's Senior Vice President of Marketing & PlayStation Network Peter Dille detailed their PlayStation: Entertainment Unleashed ad campaign officially via PS Blog as follows:
This is one of the fun parts of my job, when we get to unveil our TV commercials and give you, our loyal fans, a preview of our spots before they hit the airwaves. This year’s campaign is dubbed “Entertainment Unleashed” and for good reason.
The campaign actually began quietly a few weeks back with three fifteen second “tease” executions. Hopefully, you’ve seen these by now. These initial ads depicted various people catching glimpses and reflections of beautiful PS3 game footage magically appearing ... More »
Along with the much anticipated Dashboard update, Microsoft has announced a new "Download & Win" contest where gamers have a chance to win free Microsoft Points.
The company is putting 1,000,000 Microsoft Points up for grabs for people who download content from Xbox Live between 6:01 AM PST on November 19th, and 11:59 PM PST on November 23rd.
The downloads must be from the following categories:
- Movie
- TV Show
- Full Arcade Game
- Xbox Originals Game
- Game Add-On
- Music Video
- The Prizes include:
- One Grand Prize of 500,000 MS Points
- Five 1st Prizes of 50,000 MS Points
- Ten 2nd Prizes of 10,000 MS Points
- Thirty 3rd Prizes of 5,000 MS Points
Sounds like a great way to kick off the New Xbox Experience. I think we all could use a cool 500,000 MS Points. If you have a few points laying around you might think about buying a game or two next week.
Courtesy of marketwire via YouTube, below is a video and related Press Release as the ESRB announces rating summaries, a new source of information for parents about video game content.
Press Release: ESRB Announces New Video Game Rating Summaries
New Resource Provides Parents With More Detailed Information on Game Content Just in Time for the Holiday Shopping Season
The ESRB announces rating summaries, a new source of information for parents about video game content.
NEW YORK, NY--(Marketwire - November 12, 2008) - The Entertainment Software Rating Board (ESRB), which assigns age and content ratings for computer and video games, today announced the availability of "rating summaries," a new, supplementary source of information about game content that parents can use when considering which games to purchase for their children this holiday season and beyond.
Gaming, like all mediums in existence, is constantly evolving. The Internet is almost unrecognizable from just 10 years ago.
Television programming has changed greatly, including such technologies as TiVo (DVR) and the unfortunate rise of reality shows on nearly every channel except Nickelodeon.
May God help us all. In the meantime, there are some trends we have noticed appearing in a lot of our favorite videogames, and those trends show a bright future for our favorite hobby. Some may disagree that these are good things, but they are indeed a part of gaming these days for better or worse.
5. Instant Co-Operative Play
Back in the day, co-op modes would typically split the screen in two in order to allow one player to move independently of the other. Split screens, however, were never very popular as they cut out the potential field of vision for both players and were often seen as a necessary nuisance. Since the Sega DreamCast... More »
In the past 2-3 years the games industry has passed over the proverbial cusp that had prevented it from reaching mainstream appeal.
Games are being mentioned in the same breath as top tier films and books, being compared to art and various literature. It is set to take it’s place as a prominent form of entertainment.
There are however a few things that are holding it back, small hurdles that need to be overcome. I shall now suggest three changes that the Games Industry as a whole should make to cement it’s social acceptance and cultural relevance.
1 – Definitive media outlets
World news has the BBC, CNN and the New York Times. Film has Empire and IMDB, Music has Rolling Stone and NME. All of these are well established and respected sources for people outside of the subject they hold personal interest in. The games industry has Kotaku? Gamespot? Eurogamer? There isn’t one site or even a few out there who I would person... More »
Pediatric patients at Rocky Mountain Hospital for Children (RMHC) in Denver today received new Xbox 360(TM) kiosks to play with, thanks to a collaboration between Microsoft Corp. and the Companions in Courage Foundation. RMHC is the only Colorado children's hospital to receive the custom-built game units from the program.
The Companions in Courage Foundation, started by hockey great Pat LaFontaine, established the Lion's Den Kiosk program with Microsoft Corp. Microsoft delivers the mobile game units to select children's hospitals to provide interactive, fun entertainment as a respite for children battling life-threatening illness.
"Microsoft is committed to keeping kids entertained in a variety of ways within a safe gaming environment, so partnering with Companions in Courage to offer children in hospitals a way to connect through something as universal as games, is a natural fit for the work we do," said Microsoft President, Entertainment and Devices Division... More »
Pinnacle Software and developer Doublesix are excited to announce the upcoming release of what will surely prove to be one of the most addictive and charismatic arcade shooters of 2009 - Burn Zombie Burn, available on PlayStation®Network early Q1.
Press Release: GUILDFORD, ENGLAND, October 24th 2008 – You play Bruce – an average every-day Joe who was looking forward to some ‘quality time’ with his girlfriend Daisy. In true B-movie style their Saturday night is ruined by an invasion of zombies.
Set across six classic American horror movie inspired levels, Burn Zombie Burn is a third-person shoot-em-up in the classic coin-op tradition featuring next-gen game play mechanics, and possessing that ‘one-more-go’ addictiveness which define all of the great shooters.
The aim of the game couldn’t be simpler; shoot, burn and blow up as many brain munching zombies as possible using a variety of classic zombie killing weapons before they overwh... More »
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