- Sony is reportedly preparing to cut the price of new UMD videos by $10 to $25 less than the UMD initial pricing.
This will see many new releases hit the market for a maximum of $15.
To quote: "We want to provide a legal offering from the studios, ... and it's an easier conversation to have with them now," said John Koller
, director of hardware marketing at Sony Computer Entertainment America.
"There's a lot of positive momentum with the PSP."
To make sure consumers buy UMDs this go around, Sony is shaving new release list prices to $9.99 to $14.99. That is $10 to $25 less than UMD initial pricing a few years ago.