252w ago - Sony is reportedly preparing to cut the price of new UMD videos by $10 to $25 less than the UMD initial pricing.
This will see many new releases hit the market for a maximum of $15.
To quote: "We want to provide a legal offering from the studios, ... and it's an easier conversation to have with them now," said John Koller, director of hardware marketing at Sony Computer Entertainment America.
"There's a lot of positive momentum with the PSP."
To make sure consumers buy UMDs this go around, Sony is shaving new release list prices to $9.99 to $14.99. That is $10 to $25 less than UMD initial pricing a few years ago.
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This is way too late. Noone really wanted to buy UMD's when they were more costly than a DVD with less quality of picture/sound. This should have been from day one. Then people would have bought the UMD inaddition to the DVD...
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