Koller: The PSP will see Significant Growth Next Year


290w ago - SCEA's director of hardware marketing, John Koller, has repsonded to an article that said third-party PSP software support has been on a steady decline since 2006.

"I think going into next year we're going to see significant growth. We're counseling retail to be ready for it. We have a number of very strong franchise games on the docket that will be launching next year. We haven't gone public with those, and many third-parties have not yet either because they're concentrating on holiday, but we have a number of very strong titles coming."

To quote: Koller also stated that publishers were not familiar with how demographics were shifting on the PSP, leading to improperly targeted games that did not meet sales expectations.

"When we launched the PSP it launched at a 28-year old, heavily male, New York subway [demographic], and that slowly trended down. Now we're in the mid-teens with a lot of tracking even younger than that. Our research shows that in the next 12 months young moms actually are set to have the highest propensity to purchase the hardware and software for their young children."

As a result, Koller says, "a lot of publishers that were making mature-rated games that were ports from console found they weren't selling very well." He calls the old PSP software release trend of ports a "failed strategy" in general.

In order to get third parties on the same page, Koller reveals that Sony has been on a six to nine month "road show." Visiting all major publishers, this tour sought to "calibrate and educate" game makers on the PSP, where it's headed, and Sony's "recipe for success" for software on the system.

"The recipe for success on the PSP resides simply in providing franchise games that are strong brand names like on consoles, but have unique gameplay on the system," Koller describes. "You cannot have ports. We used God of War: Chains of Olympus this year as an example of that, as well as Final Fantasy VII: Crisis Core, and Midnight Club, which is going to be launching in the next few weeks. Those three games are titles that have very strong brand names on console but are coming over with unique gameplay on the PSP."



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