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Koller: Ten Year Lifecycle For PSP, Future Iterations Possible


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331w ago - The PS2, released to market in 2000, is still going strong. After all, Sony promised they would support the console for at least ten years, and they've definitely kept true to that promise thus far. The company plans to support its handheld gaming device, the PSP, for just as long, according to marketing head John Koller:

We look at it just like our console business being a 10 year cycle, but we do see iterations as we go along to really adjust to the market.

What we've done is the 2000 series adjusted to the market in terms of making it more portable. What we're seeing now, at least in the near- to mid-term, is going to be firmware updates that add features and other functions that the consumer's asked for.

Not surprising one bit as the PSP still has much untapped potential, which will undoubtedly be further exploited by firmware upgrades and the like. What's interesting, though, is Koller mentioning that we may see future iterations of the handheld. Time will tell...



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