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Why Sony is Utterly Broken and Why a PS4 is Needed Now


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287w ago - Smart House Australia has put Sony's PlayStation 3 console under heavy fire, by stating that the PS4 needs to come out now and Sony is falling too far behind.

They criticize Sony for not being like Nintendo, and being more interested in "grunt and performance than something as simple as family entertainment and a device that is exciting to use and cheap to produce."

Moreover, they actually doubt Sony has the ability to deliver a new breakthrough console in the future.

To quote: The Company that has been kicking Sony's backside is Nintendo because they have done what Sony could have done but failed to so because Sony engineers are more interested in grunt and performance than something as simple as family entertainment and a device that is exciting to use and cheap to produce.

So as games like Wii Fit and the Wii interactive sporting games clean up sales because of a simple interactive controller Sony is still contemplating what to do next.

This is not the first time that this has happened, Sony engineers did a great job of designing the walkman until Apple came along and gave them a software lesson that was more about designing an IPod that was more consumers friendly and easy to use than the Walkman. Now Nintendo has done the same but this time in the gaming market.

This is a Company that is living off yesterday's products and a brand that is looking sicker by the day. One also has to wonder whether they have the resources necessary to produce the Playstation 4 or even the people that are smart enough to actually deliver a breakthrough product.



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sorceror's Avatar
#11 - sorceror - 287w ago
...releaseing a ps4 would kill sony, loosing so many customers & ust a waste of money, the world aint ready and this company is being silly, and sony knows that.
The whole article displays a serious lack of comprehension. They state that "When the PS3 was launched, Sony deliberately designed it so that it was not backward compatible."

It was the launch PS3s that were backward compatible! Cutting into PS3 sales now with an announcement of the PS4 would be a horrible blow to PS3 sales, especially when the current PS3 hardware still has plenty of room for development (like the recent 3D demonstration, the more-accurate motion controls under development, etc.)

The main issue is that the Wii is going for a completely different niche than the 360/PS3 are going for. It turns out that's a big, profitable niche, and you have to give Nintendo credit for vision and execution, but it's not what "gamers" are going for.

Now, the 360 and PS3 are going for more of the 'hardcore gamer' niche. The 360's pretty well focused just on that, but the PS3 also tried to grab the A/V enthusiast market, too with Blu-ray, built-in media center functionality, etc. Turns out that's not (at least, not yet) as big a niche as they'd hoped.

The PS3 isn't out yet, though. Solid motion controls and a 'discount developer' scheme allowing more Wii-style games for the PS3 would let it expand its niche even more. The PS3 is capable of a lot more than the other consoles on the market, and if Sony can make the case to consumers that it's worth the price premium, the PS3 will do quite well.

Cascade's Avatar
#10 - Cascade - 287w ago
Adressing the Apple and Sony argument, then yes, I agree, that Sony had been taken unawares by Apple and Nintendo, and that as technology moves away from engineering (Walkman, Trinitron) and more towards software and peoples relationships to adapting GUIs and ease of use, Sony have found it hard to adapt.

But this goes for every other single technology manufacturer out there who were also knocked sideways and had always thought 'bigger is better' rather than 'adaptable is better'. We have to look at the times and the whole context of the situation, such as downloading, and Sonys refusal to get in on the online arena until they realsied they had no other option.

Apple have operated from the fringe, and sometimes, when manufacturers or designers with absolutley no prior experience of working to the conventions of a well established piece of industrial design, they actually attack the problem from a totally different angle and innovate heavily, such as the guy who invented the scooter for post war italy who had only designed airplanes yet who wnated to create a new motorbike. The Vespa anyone? By the way, Im sure (though dont quote me on this one) that Apples head of prodcut design is Jonathan Ives, who, before designing ipods and imacs, designed toilet cisterns. I sh*t you not. Go check it out!)

In terms of industrial design, sonys new stuff is becoming more software oriented and the GUI adpative - such as XMB and the lovely, lovely new Photo Gallery feature. This beats iPhoto for me, it is absolutley lovely and Sony are to be congratulated for such a simple yet stunning piece of software. In terms of graphic design, things are starting to come together for a new corporate look. Form can be made minimal when the software allows for a screen to display all the neccessary buttons - ie. the ipod touch.

But look at the PS3, the butons on it such as the power and disc eject are 'touch' and not mecahnical buttons that work when the finger creates a circuit when pressed on them. (Have a look - they are metal and were popluar on some tvs in the 80s) I think that Sony are starting to realise this, albeit slowly, and hopefully in time they will be able to match Apple and secure a good business model also i.e make money from it.

As for the 360 vs Wii vs Ps3 thing, it just comes down to games, the hardcore will always want the "best" games and adopt wichever platform supports these - so, sony better pull their finger out where 3rd part support is concerned. If SOny are to be beleived in that thy want a more tech-savvy market than Wii, then it leads us to think that they are going for more of an online media distribution experiecne, but which also makes me wonder why it is taking them so long to get downloadable music and movies up there in the EU. Sure, they have movies in the US, but why not UK?

And, given that Home has a theatre, why not stream movies form there? say a few quid to go in and watch a fullmovie, not just some shitty trailers. Why not have virtual book and CD stores in Home which can thenk sync with PSP or PSP2 and enable you to carry the lates White Lies album or read the latest Harry Potter? And why cant I shake my PS3 pad to shuffle music in the music XMB or shuffle my photos randomly in Photo Gallery, like the Ericsson Walkman's?

I think that SONYs biggest problem is getting its separate divsions to work towards a similar goal and work in alignment. I dont know how long it took Apple to get iTunes fully up and running, but Sony better get these services for PlayStation soon if they are truthfull if their spouting of different target markets is not just a displacemnt strategy to save face and pride in a very japanese way.

As for claims about the PS3 being hard to program for- I have no idea -I know nothing about hardware engineering. Sometimes I think this can juts be used as an excuse, although, if we consider that the average 7th gen computer game costs millions of pounds to develop, then a developer is not going to want to waste time getting to grips with a hard to program machine when it can better relaise its concepts on a much better and rounded blank canvas.

I really admire my Ps3, for me it is a great multimedia theatre, with some new innovations and infra structures it could become even better.

By the way, as much as I like the DS (own one) and Wii, the games get so boooring after a while. Animal Crossing is the most repettive and capitalist game in humanity beneath the touchy-feely (no pun intended) veener of cuteness. Very over-rated I think.

And Wii is a toy, it might make lots of sales for capitalist games comapnys, but 80% of people who own it or have heard of it call it "Wees" or "wizz" and havent a clue about Nintendo.They see it, most probably as a stand alone luxury and will probably have no long term loyalty to its continuation as others have said here.

I would be very saddened to see Sony retire from console manufacture, but dont think that this is the case at all,I think that a lot of this stuff is absurd fanboyism and misinformation possibly generated virally from other manufacturerers, or am I being too conspiratorial?

otarumx's Avatar
#9 - otarumx - 287w ago
The Wii is a console for quick games for the "non gaming" public (newlyweds, grandparents small children, etc) all those people that have never played videogames ever. So, in a society of 6.7 billion people where only a small fraction are gamers it's not surprising that the Wii has sold as much as it has. And it's also not surprising that it ends up as a console that is used only once or twice a month and ends up being forgotten especially by "real" gamers.

The gaming crowd is probably about 200 million and that is the market that Miscrosoft and Sony are aiming for. With 17 million PS3s sold and 28 million Xbox 360s they are far from being a failure when you consider that last generation's "failure" the gamecube sold only 22 million in it's 5 year run. In fact they are doing great compared to the "beating" thay are getting from the Wii.

Now imagine if Sony actually did the idiotic thing of getting out of the business. That would mean that they would accept failure and that the Wii model is the way to go. Then Microsoft will follow that model and we would end up with crap ware all over. No more Gears of War, No more Fallouts, No more Final Fantasies all we would get are Mario plays some sport, Petz 51, Gamecube remakes and old VC games. That is not a future I want so, all those people wishing the Playstation to fail should really think long and hard about that idiocy for they could as well be responsible for another collapse of the game industry.

sika's Avatar
#8 - sika - 287w ago
haha this is crazy, ps3 is improving and slowly taking over, wii granted has teh fun factor, but this really doesnt last, i'm seriously considering selling my wii + wii board because now i have a ps3 i dont play it, i didnt get a ps3 sraight away because of the price but when i decided to fork out the money i knew it was the best decision i could make i have no regrets.

the wii's fun factor doesnt last ver long, ps3 is a true gaming system, releaseing a ps4 would kill sony, loosing so many customers & ust a waste of money, the world aint ready and this company is being silly, and sony knows that.

NoChanceinHell's Avatar
#7 - NoChanceinHell - 287w ago
What is the deal with PS3 slander lately? Spare me...The only thing Nintendo's Wii console represents strong competition to is Sony's Playstation 2 and Microsoft's Xbox.

Tell me what game would you buy from this stellar library of games:

Wii Fit, Super Smash Bros. Brawl, No More Heroes, Okami, Mario Kart Wii, de Blob, Wario Land: The Shake Dimension, Animal Crossing: Let's go to the City, Wii Music, Wii Sports, The Legend of Zelda: Twilight Princess? Perhaps the one where Mario performs the old in-out with Pikachu?

Like Shrink mentioned, Sony is already working on a new break-apart controller. Sony is not the type of company that fears to be innovative. There is always going to be some products that fail to make an impact (Betamax), but others have being hugely successful including the Walkman, Playstation, PS2 and more recently Bluray superseding HD DVD as the format of choice.

Remember the huge success of Nintendo's Power Glove? It only set them back 16 years before reattempting motion sensing peripherals like the Wii remote.

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