- In a recent [Register or Login to view links]
with IGN, Sony VP Peter Dille
revealed that Kevin Butler
will be starring in PlayStation ads for rest of 2010.
Dille commented on the company's new "It Only Does Everything" slogan and marketing campaign as follows, to quote:
"It's been tremendously successful. Consumers love it. It's great to hear people like you guys love it. And the results are really in the sales because it's really been flying since this coincided in September with the launch of the new PS3."
The tremendous success of the ad campaign has guaranteed its continuation through 2010.
"You can expect to see Kevin Butler inject a lot of life into the PlayStation brand between now and the rest of the year," Dille commented, and promised we'd see the tagline quite a bit "when motion control comes onto the scene."