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Sony Officially Launches PlayStation Channel on YouTube


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311w ago - Sony Computer Entertainment America Inc. (SCEA) has teamed up with YouTubeâ„¢, the world's most popular online video community allowing millions of people to discover, watch and share originally created videos, to create a PLAYSTATION®-branded channel that delivers exclusive video content to the worldwide PlayStation community.

Press Release: Launching today, October 14, 2008, and available at www.youtube.com/playstation, the PlayStation channel on YouTube will offer fans a place where they can easily access new trailers and game footage, check out interviews with publishers and developers, share user-generated content, participate in PlayStation promotions and contests, and stay connected to the PlayStation experience.

More than 50 pieces of content will be available at launch, including features for SOCOM: U.S. Navy SEALs Confrontation, MotorStormâ„¢: Pacific Rift, NBA '09: The Inside, and the PlayStation®Network.

An evolving service, the PlayStation channel on YouTube will initially consist of a primary PlayStation channel with a regularly updated "Featured Video" and an embedded menu bar for specific games that takes users to a playlist page for additional video content. Fans will be able to customize their own YouTube playlists with PlayStation content and also subscribe to the PlayStation channel for updates.

The channel will also consist of a menu bar that allows users to interact directly with other components of the PlayStation community, including PlayStation.com (http://www.us.playstation.com/) and the PlayStation Blog (http://blog.us.playstation.com/). In addition, SCEA will leverage the PlayStation channel to showcase contests alongside SCEA's promotional activities, encouraging fans to submit original content for a chance to participate.

In the future, PlayStation's YouTube channel will feature a user-generated content section within the channel, as publishers and developers take advantage of the PlayStation 3's advanced application programming interface (API) to allow users to create game mode videos.

SCEA will also launch game-specific enhanced YouTube channels, starting off with the highly anticipated game LittleBigPlanetâ„¢. LittleBigPlanet, which launches on October 21 will also have its own YouTube channel coming out in November and will feature cross-promotion with the LittleBigPlanet.com community.



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