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Sony Computer Entertainment to increase penetration in India


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356w ago - Sony Computer Entertainment (SCE) has announced its itention to capitlize on the growing popularity of gaming in India.

A Sony spokesperson commented that the Indian games market is expected to grow by 78 percent by 2010 and barely one percent of its gaming potential has been reached. Therefore Sony is aiming to increase its penetration in the top 20 cities of India.

To quote: "The Indian gaming market is expected to grow at a CAGR of 78 per cent by 2010, and barely one per cent of the country's gaming potential has been tapped," said Atindriya Bose, country manager (PlayStation) for Sony Computer Entertainment. " However, we are still at a very nascent stage, even though there is a lot of potential for the industry," he added.

The vendor is aiming to increase its penetration in the top 20 cities of the country by selecting partners on the basis of their sales potential as well as their capability of selling entertainment products. " We are looking forward to have a phase wise distribution pattern, and hence aiming to have around 3-4 quality product centers in these cities," said Bose.



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