202w ago - Despite top industry sources
reporting that a PS3 price drop is coming, Sony's CEO
Howard Stringer continues to brush brushed off concerns that the PlayStation 3 video game console is too expensive.
To quote: Stringer described recent
comments about PlayStation's price by
Robert Kotick, the CEO of video game publisher Activision Blizzard Inc, as standard business tactics.
"He likes to make a lot of noise," Stringer said, when asked about the comments. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."
Last month, Kotick told the Times of London that Activision might cease developing games for the PlayStation if Sony did not cut the price of the console, which competes with Microsoft Corp's Xbox and Nintendo Co Ltd's Wii.
"When we look at 2010 and 2011, we might want to consider if we support the console," Kotick had said.
Asked about the logic of not cutting prices, Stringer said, "I (would) lose money on every PlayStation I make - how's that for logic."
No it won't....
...
Im sure that sony loses money now on every playstation sold, and its through software sales they recouperate that loss.