- During a recent [Register or Login to view links]
, President of Sony Computer Entertainment America Jack Tretton
reinforced Sony CEO Howard Stringer
on a PS3 price cut.
To quote: "We could've come out with a PlayStation 2.5 for $299 or less, and in the first two or three years it would sell extremely well," he explains.
"But there would be a point where people would be going, 'I am not really seeing the incremental leap.'"
"People are having short-term thinking–the platform is not even three years old," Tretton adds. "It was $599; it's now $399." He goes on to say that Sony isn't planning to snare all customers in day one, but over a ten year period.