Rumor: PS3 Price Drop Imminent, Blu-ray-Free PS3 in the Works


268w ago - A Wall Street analyst reports that a price reduction for the PlayStation 3 will happen "in the next couple days."

Mike Hickey with investment-banking firm Janco Partners told investors on Wednesday that he expects Sony will drop the price of the console to respond to sluggish hardware sales. To quote:

"Recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony in the next couple of days," Hickey wrote.

Currently the PS3 is the most expensive of the three "next-gen" consoles on the market. The Playstation 3 with an 80 GB hard drive runs $399, while the 160 GB model is priced at $499. By comparison, the most expensive Xbox 360, which includes a 120 GB hard drive, retails at $399 and the economically priced Wii, when it can be found on shelves, sells for $249.

While many Playstation fans argue that the PS3 more than makes up the price difference with its Blu-ray drive, with the economy as it is, consumers are looking harder than ever at the PS3's spendy price tag.

In fact, Hickey believes the PS3's price would have to drop by at least $100 to make a big difference in Sony's sales numbers.

"We think the company needs to reduce the current price by USD 100 to effectively restart unit velocity at retail. We believe the market is expecting a PS3 price cut in April or by June at the latest."

Hickey also adds that he's heard murmurs of a Blu-ray-free PS3 in the works. Without the Blu-ray hardware, the console's production cost would shrink enough to rationalize a substantial price drop.

I have my doubts about this rumor. It makes no sense that Sony would remove the Blu-ray from consoles when, in many ways, Blu-ray was the Playstation 3's raison d'etre. From the day the Playstation 3 was introduced, Sony all but said it was selling the PS3 below cost in order to win the "format war" over HD-DVD. Abandoning that niche would be admitting that Blu-ray hasn't delivered as hoped.

And it's just not in Sony's corporate culture to ever admit such a defeat.

But I wonder: Given that we're three years into the new console cycle, hasn't anyone who's considering buying any gaming console already purchased one? And if not, would a $100 difference now make you get off the fence and buy a PS3?

Or are we all too worried about losing our jobs and paying our mortgages to consider such a creature comfort?



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dustinmyles's Avatar
#6 - dustinmyles - 268w ago
As 51N15T3R said in the first post:
If Sony was to create a PS3 without Blu-ray how could you play any disc based games? I have never seen PS3 games on DVD. That rumor seems impossible.
I'm not sure why I even took the time to read the article, because this was the very first thought to hit me when I read just the title! THERE IS ABSOLUTELY NO WAY THIS WOULD HAPPEN! THERE WOULD BE NO WAY TO PLAY THE GAMES AS THEY ARE ALL ON BLU-RAY DISCS!

Frankly I'm surprised that this "article" was even written, much less posted! It makes absolutely NO SENSE to me: both the "ARTICLE", AND the concept of a Blu-rayLESS PS3!

Scrapy's Avatar
#5 - Scrapy - 268w ago
that just doesn't sound right about getting rid of the blue-ray, for all the reasons in above posts.

even if sony where to release a blue-ray addon... there would not be any point.. as it would end up costing more.

i think sony has removed just about all the hardware they can from the ps3.

hellospaceboy's Avatar
#4 - hellospaceboy - 268w ago
There's no way Sony would create a non-Bluray model after all the support they've given the format, and that would mean they would have to create 2 groups of manufacturing. 1. bluray games and 2. dvd dl or similar games or dl content.

I do think that more games in the next few years will be downloadable, more than present. But to make a model to purely support dl content or non-high def film or non-Bluray games, its not practical.

There would be a riot by fans lol

CyanCaze's Avatar
#3 - CyanCaze - 268w ago
They can't get rid of blu-ray this late in the console race. It's impossible in fact because only the newer games could be played on the newer consoles.

mihaiolimpiu's Avatar
#2 - mihaiolimpiu - 268w ago
It could see the light of day trough digital distribution but that means a complete overhaul of the PS Store, wich should accomodate multi-gig games... Still that seems too farfetched for thhis time period! And it should need at least a 500 Gig HDD just for the games, don't ever get me started to the space needed for media.. maybe 1Tb would be enough for such a console?













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