190w ago - Today several Web sites are reporting news of a recent Sony Chilean PS3 ad campaign that is being called both creepy and distasteful.
The ads depict both a modern gamer giving a blood transfusion to Nazi officer
Erwin Rommel and giving a heart transplant to
Joan of Arc.
To quote: "While things are approving around the world in terms of Sony ads, Chile seems to be a bit behind. They have two of the scariest and creepiest Sony ads ever created.
One showing a blood transfusion of a hip young man with a Nazi and the second is apparently a heart transplant of some sort during the medieval times.
The message these are trying to convey isn't clear, but if I saw these in a magazine I'd wonder what exactly Sony is trying to tell me."
This "mock campaign" was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony.
BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand and its values.