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Marketing Head to Share How Sony Realized New Revenue Routes


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299w ago - Peter Dille, SVP of Marketing and PLAYSTATION® Network, was announced as the final keynote speaker for the CMO Council's 2008 CMO Summit, and he plans to share how Sony changed the game to realize new routes to revenue.

Press Release: PALO ALTO, CA--(Marketwire - December 1, 2008) - The Chief Marketing Officer (CMO) Council announced today that Peter Dille, Senior Vice President of Marketing and PLAYSTATION® Network for Sony Computer Entertainment America, will be a keynote speaker at its CMO Summit on December 10 and 11 in Monterey, California.

Dille will speak to the CMO Summit theme of "Routes to Revenue" drawing on his experience in creating new audiences, building deeper connections with core game players, developing digital channels and creating new sources of revenue in a highly competitive marketplace.

Dille is a 20-year marketing veteran with over 15 years in the gaming industry, including playing a pivotal role in the launch of the original PlayStation console in 1995. Dille is responsible for all facets of SCEA's marketing efforts in North America, including PlayStation® brand management, hardware and software marketing, advertising, channel marketing & events, corporate communications and promotions.

In addition, Dille oversees the PLAYSTATION® Network in North America, which is responsible for driving SCEA's online gaming strategy, including digital commerce and free online connectivity for online gaming and multiple modes of communication.

Dille joins an impressive line up of marketing gurus, experts and practitioners who will be addressing the attendees selected from marketing's elite. Keynote speakers include:

- Colin Shearer, Senior Vice President of Market Strategy, SPSS Inc.
- Dr. Ralf Strauss, Head of CRM Marketing & CRM Global Product Management, SAP Germany
- Deborah Holt, Vice President of Marketing, Ciao Bella Gelato
- Richard Owen, President and CEO, Satmetrix
- Murli Buluswar, Vice President, Insight And Innovation (I&I), Farmers Insurance
- Michael Tchong, Trend Analyst, Ubercool
- Mike Dee, COO, Boston Red Sox & President, Fenway Sports Group (FSG)

The CMO Council Summit (www.cmosummit.org) is the premier networking and thought leadership event in marketing and the official peer-to-peer networking event for the CMO Council (www.cmocouncil.org), an organization of more than 3,500 global marketers, controlling more than $100 billion in combined annual marketing spend.

Invitees across both the B-to-B and B-to-C market sectors will be invited to attend this exclusive retreat to network with peers and tap into this global network of insight, access and influence.



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