Kaz Hirai on PS3 Price

299w ago - One of the biggest surprises from the Tokyo Game Show was the lack of a price drop for the Japanese PlayStation 3. Many had gone into Sony president Kaz Hirai's keynote speech expecting the big announcement that Sony would be shedding a few yen off the Japanese price point.

Reuters grilled Hirai on the issue. "We think about price daily," said Hirai, "but at this point we're not considering doing something immediately."

After using the good old "this is a marathon" argument to defend poor sales of the PS3 so far, Hirai stood firm with his expectations of 11 million systems shipped by the end of fiscal 2007. "We're thinking of many things to push hardware and software sales in Japan, North America, Europe and Asia. We feel we can definitely do this."

Hirai did admit during his keynote that a price drop at some point is a possibility. But apparently Sony has some work to do first. "Before adjusting the price, we have some things to do," he said. "It's important to strengthen our software lineup, get the word out about the PS3, and see if we can deliver our message."