- Former Sony boss Chris Deering
has put up word that right now just 3 out of 10 games earn back their development budgets.
In addition to this he expects a greater inflex of game companies outside the video game industry to move into the market.
To quote: The gaming industry is still high on its rampant success even in the face of declining economies.
Even so, Deering warned that "traditional revenue sources will not be sufficient to fund games development" as the market continues to grow, and studios need to explore new business models in order to support themselves.
He claims that as of now, only 3 in 10 games earn back their development budgets, and soon companies outside the video game industry will be moving in on its markets.