- Analyst Mike Hickey
has revealed that recent channel checks suggest that that a PS3 price cut announcement will be coming from Sony in a few days... to quote:
Whilst a PS3 price cut of some sort seems certain within the coming months, one analyst has gone one further by predicting that a drop will be confirmed within days.
"Recent channel checks indicate increased speculation for a PS3 price cut announcement from Sony in the next couple of days," Janco Partners' Mike Hickey stated, according to [Register or Login to view links]
"We think the company needs to reduce the current price by $100 to effectively restart unit velocity at retail. We believe the market is expecting a PS3 price cut in April or by June E3 at the latest.
"If Sony does not cut The Price of their console, we expect the continuation of languishing PS3 hardware sales and the potential for publishers to accelerate their reallocation of resources away from the PS3 console."