- During the Activision Blizzard Analyst Day, CEO Robert Kotick
expressed his expectations that the PS3 will last at least eight years.
Since Activision Blizzard is now "largest payer of royalties to the first-parties of any third-party company," the CEO believes the company is "starting to influence hardware design."
When is that going to happen, you ask? "I think there's a long life ahead of us, we're in year eight of PlayStation 2 and when you look at PlayStation 3 technically we're likely to see at least eight years' success."
We've heard enough from Sony executives who chant the PS3's expected 10 year life-cycle like a mantra, so it is refreshing to hear someone from outside the company who has similar confidence in our favorite console.