Sony Product Manager Alex Moyet unveiled the Tearaway PlayStation Vita TV advert video premiere today with details below.

To quote: Just 10 DAYS to go until the launch of Tearaway on PS Vita - too much excitement! To help you while away the days why not take a little peek at the premiere of our official Tearaway TV ad.

The TV ad was filmed over two days in a studio in South Africa and includes a marvellous combination of CG, live action, puppet wizardry and - of course - papercraft! The set building team painstakingly crafted a stunning miniature paper set inspired by the world of Tearaway, including the snowy peaks of Gibbet Hill and the lush verdure of Valleyfold.

Have a look at some behind the scenes snaps:

With every tear, rip, fold and tab, a lot of love was put into the creating the set, from crafting a perilous ravine....

...to organising an entire production line just for trees!

And of course no Tearaway ad would be complete without a fearsome wendigo! Although this one needed a little bit of help standing up. Perhaps he was tired.

We hope you enjoy it - let us know what you think and don't forget there's still time to pre-order the game and get your hands on lots of bonus goodies.

PS. Love the music? Keep an eye on PlayStation Blog tomorrow for a sneak peek at the official game soundtrack.

Video: Sony Unveils Tearaway PlayStation Vita TV Advert Premiere

Video: Sony Unveils Tearaway PlayStation Vita TV Advert Premiere

Video: Sony Unveils Tearaway PlayStation Vita TV Advert Premiere

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