Sony's Director of Hardware Marketing John Koller announced via PS Blog today the following:
I wanted to give you some details on the two PSP ad campaigns that also kicked off recently. One campaign focuses on the new PSP-3000 and the other on the big games that are available this holiday season (or coming soon after), including Resistance: Retribution, God of War: Chains of Olympus, Madden NFL '09 and more favorites.
This campaign is one of my favorites because not only does it gives a nod to the awesome 'POV' TV spot that we aired when the PSP first launched back in March 2005, but it places the PSP within a colorful and diverse blur of urban activity. As someone who spends a lot of time in San Francisco and travels the country often, I see the way that people in different cities use their PSPs and I think we've captured that in a fun and interesting way.
The TV spots are fast-moving, 15-second snapshots of the PSP within several large cities, with local or regional musicians contributing their tracks to the spots. With the PSP, everywhere really does get better. Here are three of the spots, including a sneak peak into the TV spot for Chicago, which will start airing next week.
Taking the urban theme even further, we were able to work with local artists in 11 different cities and have them design unique PSP skins. It's an awesome way of working with local talent to discover the ways that they love their cities and communities and how they use their PSP.
Starting next week, be sure to visit the PSP module on PlayStation.com to check the PSP skins out. Of course I'm inclined to love the San Francisco skin, but think that they all offer unique flavors. Would love to hear which one you like best in the comments section.
Be sure to keep an eye out for the TV spots which are airing now, as well as the print, online and transit ads. For those of you lucky enough to live in or visit one of the five cities that we've focused on, you'll see PSP ads all over buses, subways and trains.