Sony always seems to get the heat for its pricing. They tend to try to offer the most amount of tech and memory available at the time yet people don't want to pay for it. The same with the PS3. $199 would be the prefect price point imo, but people always overlook what it offers and the value it gives. Its seems the average consumer just sees that the other psp cost $170 and this cost more. Would consumers just prefer Sony to make this thing with the most cost effective options like $50 with 512mb storage with no memory slot and upgrade it bi-yearly with slightly new features like Nintendo.