SCEA product marketing VP Scott Steinberg has said that Sony's "future-proofing" of the PS3 and its plans of a "roadmap" of firmware updates that will add functionality to the machine will make sure the console fulfills a 10-year lifecycle.

Steinberg believes Blu-ray gives the PS3 a significant competitive advantage. "Blu-ray is bigger, and Blu-ray games are going to be the biggest games in the industry" he said.

To quote: Sony would rather update a platform than introduce a new hardware iteration, Steinberg says. "We do not have a planned obsolescence strategy," he says, pointing pointing to the PSP as another example.

"Whether it's Skype or some other peripherals, it's not just a dumb terminal that lies secluded and isn't enhanced with all the recent technologies and opportunities."

Unsurprisingly, he also sees the Blu-ray Disc format as a significant competitive advantage. "Blu-ray is bigger, and Blu-ray games are going to be the biggest games in the industry," he says.

"I think that feeds into [gamers'] choices as well. ...I think there are a lot of great 'a-ha's that consumers are going to find with music, and the movie store. ...You buy it for a gaming machine, but it delivers on a value proposition." More PlayStation 3 News...