Recently research by http://www.dfcint.com, who has been involved in market research of the video games industry since 1995, has concluded that Sony's production losses per PlayStation 3 is so great that the console can not be expected to break even across its entire lifetime.

To quote: Analyst Wanda Meloni took the stage to discuss the key trends that will shape the market in the near future.

After briefly introducing the basic standings of each of the major console manufacturers, Meloni argued that "Sony has the most to lose with this current generation."

Based on DFC's most current research, she says, Sony's production losses per individual PS3 mean that the console can't be expected to "break even" across its lifetime.

In addition, while Sony owned 67 percent of the market at the height of the PS2 era, DFS intelligence expects that it will only maintain between 40 to 50 percent of the market by the end of the current generation. More PlayStation 3 News...