Thank you Spike32 and Maxpwer222, I don't recall what region it was set to. But your response indicates that it is set to the US by default.
Sony have responded to an email I sent this morning.
Where I pointed out that the update that is on their website actually downloads version 2.6 and not 2.7
Their response is the version on their website is the latest version available, they also provided me with a link to this version which I have downloaded and it is version 2.6
Here is the link that Sony provided: http://au.playstation.com/help-suppo...ware/download/
So if your PS3 is already at 2.6 or 2.7 you wont be able to update.
Spike 32 if you are on FW version 2.6, I would'nt update to 2.7 until you have read about version 2.7 and the problems it causes.