Exactly how I feel. I like Sony's build quality for the most part, but they have the worst customer service of any of the big companies EVER! I have one of the KDS-A2000 50" 1080P TV's that are notorious for the yellow blotches on the screen and sure enough mine developed it as well. This is the 2nd version of the rear LCD projection TV's to do this. They were sued and lost for the 1st gen but the 2nd gen lawsuit is currently underway. They basically told me to F$@k off. They did however try to sell me a newer discontinued model for full retail price after telling me it was a special deal lol. Unbelievable. I HATE the way they operate and treat customers, and I'm all for any way to screw them over.