This is just a little quicky for people stressing out over region coding for their bluray and DVDs.
Fairly simple thing (some/most people may already know)
1) First you need to downgrade you console to 3.41 using the modified PUP and your prefered downgrader dongle
2) Choose your region 3.41 firmware...
a) NTSC/USA Firmware = Region 1 Bluray & DVD playback
b) NTSC-J/JAP Firmware = Region (?) Bluray & DVD playback (untested ATM but will try later today)
c) PAL/EU Firmware = Region 2 Bluray & DVD playback
You get the point really. I found this out by accidently flashing NTSC-U 3.41 onto my pal machine and realised when I tried to play some films and it complained about region lockout.
Not really rocket science, but usefull for those that don't know. I'll update with more info as I try more firmware