i'm sorry but this looks like a 3 year old tv set, fat and ugly... i don't see the point, cell technology (except for the 65 to 45 reduction) is a 4 years old technology and they are only sale their first tv set now... meaning... it has no interest whatsoever or Sony would have released a bravia with cell technology years ago!!
come on upscalling waouh... every tv and player on the market now do it and they don't look like a first generation transformers... and having multiple screens, waouh that's really innovative too... give me a samsung or a sony 3D set please!!