Quote:
Originally Posted by sorceror
Specifically comparing yourself to the competition is a risky move in advertising, since it gives the competition some recognition. But people are more cost-conscious now, Sony has to position the PS3 as a better value.
So, a commercial showing a PS3 (include little things like the web browser and maybe a motion-control game like High Velocity Bowling - just show 'em, don't draw specific attention to 'em. Make people think, "Huh, I thought only the Wii did that.").
Next to this, show a 360. Then the hard-drive add-on (little ka-ching sound). Then a wireless controller (ka-ching). Then the Wifi add-on (ka-ching). Then a monthly Live bill (ka-ching). Then a Blu-ray player (ka-ching).
Don't show specific numbers, but show a little unlabelled bar graph, where the 360's column starts out lower but moves higher as you add the stuff.
Unfair? Not the whole story? Sure, but that's what ads are supposed to be.
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I think no advertisement will rescue the ps3 this year, unless Sony drops the price. All the mothers and fathers looking for a present this holiday season won't look at that, they just want to make their children happy with a console for as cheap as possible, so they'll walk right past the ps3 in the stores and look at a Wii or a 360. They don't look at the games available for the consoles or the extras you can buy for it to make it equal to the ps3. (mostly because they don't know anything about them)