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In Japan this week during CEATEC (an IT and Electronics exhibition that runs from October 6-10, 2009) Sony's PS3 console made an appearance with an interactive digital advertising demo for onlookers.

During the demonstration, the PlayStation 3 displays various visual effects on the screen, including water and fire, with the hand movements of the people captured on cameras used to modify them along with recognizing and highlighting their faces.

To quote, roughly translated: "The 'Interactive Signage' combined with PlayStation 3 console. These PS3s are synchronized to be used on multi display.

The Cell proccessor used on PS3 is fast enough for realtime graphical effects. Combined with face detection and motion sensor, it can deliver visual contents which will best fit the viewer.

The demo PS3 system mixes video from HD camera and visual effect on real time. In the video, notice the right screen. Along with facial movement, hydroscopes are automatically drawn on audiences' face."

Check out the video below!





Video: PS3 Digital Advertising Demo at CEATEC 2009 in Japan

Video: PS3 Digital Advertising Demo at CEATEC 2009 in Japan

Video: PS3 Digital Advertising Demo at CEATEC 2009 in Japan

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