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The PlayStation 3 appears to be the Blu-ray player of choice, as 87 percent of PS3 owners watch Blu-ray movies on their console, says a report from the Entertainment Merchants Association.

The [Register or Login to view links] says the PS3 will remain the driving force behind Blu-ray sales until 2009.

Microsoft, which did not integrate a HD DVD drive into the Xbox 360 sold only 316,000 HD DVD add-ons for the console in 2007, the reports says.

PS3 sales, in large part because of its Blu-ray compatibility, were close to 3 million by the end of 2007.

And that's just one of the reasons the PS3 should be the Blu-ray player you install in your customers' home theater.

The report also says Blu-ray will outsell standard DVDs in 2012, generating more than $9.5 billion in sales.

Study Finds 87% of PS3 Owners Watch Blu-ray on Console


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