Boss of Square Enix tells Sony to sort its marketing strategies out.

Is it a super computer? Is it a Blu-ray player? No, it's a videogames console! PlayStation 3's schizophrenic marketing has come under scrutiny and the boss of Square Enix reckons Sony needs to sort it out.

According to Reuters, Square Enix president Yoichi Wada told a gathering of reporters in Tokyo that the future of PS3 "would be tough if its marketing strategy is not straightened up".

His concern originated from what he sees as an inconsistent marketing strategy for the console. He said: "Sony first unveiled the PS3 as a mighty home electronics product. Then, after some badgering from game companies, it shifted the position of the console closer to a game machine." Bets are now being taken as to what the PS3 will be marketed as next...

Square Enix: Future of PS3 Could be Tough


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