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A new report published Friday by the Mercury News suggests that Sony may already be scrambling to keep third-party developers aboard the PlayStation 3, which has struggled to keep pace with the Wii and Xbox 360.

"One piece of news that came out this week was that Sony pleaded with third-party developers not to abandon its struggling [PS3] platform," wrote Dean Takahashi of the San Jose Mercury News.

"That change in attitude is a marked difference compared to the arrogance of past years," the game journalist added. "The argument is that the PS3 will show its strength as developers learn how to make games for it."

Takahashi cited "insider information" when contacted by GamePro for source clarification.

In August, Sony admitted in a report by GamePro that the PS3 can be more difficult to develop for given its propriety and complex Cell processor. Subsequently, several PS3 ports get released several weeks, if not months after an Xbox 360 counterpart. Often times the PS3 version receives significantly lower review scores than Xbox 360 versions.

Assuming Takahashi is right, it's easy to see how developers could be frustrated with the PS3 thus far. It hasn't sold well, which makes it difficult to sell games on. And development requires more money (for now at least) given the console's finicky technology.

In related news, Video Business reported earlier this month that the newly announced 40GB PS3s will be in short supply as Sony purportedly makes more money when selling higher-end models.

Source: Sony asking developers to stick with PS3


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