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Sony Computer Entertainment Europe has stacked a tidy lump sum of 2?m (approx. $2.8m US) to help promote Killzone 2 in the region, [Register or Login to view links] reports.

Planning to swarm the unsuspecting island with television and movie theater ads, Sony UK is adamant in pushing its upcoming first-person shooter.

To quote: The dedication of 2?m points to Sony's confidence in the Guerrilla Games developed title, which currently holds a high 95% Metacritic rating - if numbers mean anything to you.

Sony UK has also allotted an additional 2?m in order to promote other high profile PS3 exclusives, including industry darling, but commercially snubbed, LittleBigPlanet.

SCEE marketing director Alan Duncan told Edge that recent reviews of Killzone 2 prove the title has "lived up" to expectations and "brings a new energy" to the competitive first-person genre.

Sony UK hopes strong ads for Killzone 2 can drive sales in the region, which will receive an exclusive bundle for the game's release. That's fantastic, but how about someone drive to the PSN server room and flip the switch to give us that demo already. :p

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