Sony Targets an Older Audience in New PS3 Marketing Campaign
Today Sony PlayStation has launched a European online campaign to position the PS3 console to an older audience.
The new marketing campaign highlights that the PS3 can be used for more than just playing games, to generate appeal to a more mature crowd.
Those interested can check it out at the official site: http://www.the15reasons.com/
To quote: It asks visitors their interests and then plays back the unique selling points of the console through an interactive presenter. Visitors to the site are then invited to create their own video to send onto friends based on their particular needs.
The campaign will also include social media, search and online advertisng.
Christian Noer, Nordic marketing manager at PlayStation, said, "This is a modern twist on a traditional 'elevator sales pitch'. As we broaden the PlayStation's appeal to a wider group of consumers, we just feel our audience needs a little bit of help selling the full range of capabilities to their wives, mums or girlfriends."