Update: http://www.psu.com/%5BUPDATE%5D-Sony-to-launch-new-rewards-program-News--a007882-p0.php has now received a response from Sony as follows, to quote: “We have a long history of creating unique loyalty programs such as PlayStation Underground, which started with the original PlayStation and has evolved into the Gamer Advisory Panel.

We continue to look for ways to expand this program and we are evaluating new naming conventions for this evolution, which is why we filed a trademark for PlayStation Thanks."

A trademark http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77794416 by Sony Computer Entertainment America on July 31, 2009 has revealed what is likely to be an upcoming Sony rewards program.

The wordmark "P.S. THANKS" (PlayStation Thanks) shows the following description:

ENTERTAINMENT SERVICES, NAMELY, INCENTIVE REWARDS PROGRAM GEARED TOWARD QUANTIFYING, IDENTIFYING AND MOTIVATING TOP CONSUMER BASE WITH THE GOAL OF PROMOTION AND SALE OF VIDEO GAME HARDWARE AND SOFTWARE

To quote: "There are a number of ways Sony could incentivize their customer base. They could hand out points for each item purchased and reward frequent buyers with PlayStation products sort of like Club Nintendo.

Or they could quantify top players by skill via trophies and reward them. The latter seems less likely since they're targeting the "top consumer base" or in other words top purchasers."

Sony Rewards Program Revealed in 'PS Thanks' Trademark Filing

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