unless I had a PS3 in the matching color I wouldn't be interested in them either.
maybe [total speculation] it could be a hint that there will be ps3's in matching colours??
october seems to be a big month atm for sony, with the pspGO! and with the slim rumour mill pointing to a september release, it would be good to see if sony can actually keep things from getting leaked before they're announced and release new colour ps3's (in america only by the sound of that article)
if it is just the controllers though, then i think sony need to rethink what the customer wants...