SCEA responded to requests for comment this morning to clarify, saying this program requires customers to input a one-time use code to access a game's online capabilities, similar to EA's Online Pass introduced last year.
"We are always evaluating new programs for our online offering, and starting with Resistance 3 this September, we will be instituting a network pass program for PS3 games with online capabilities," the spokesperson said. "This program will be game-specific. Games that are a part of this program will include a single-use registration code that grants the account holder redeeming the code full online access for that title.
"This is an important initiative as it allows us to accelerate our commitment to enhancing premium online services across our first party game portfolio."
If you don't have a code to input, say if you purchase the game used, you'll have to buy one through the Store. It's unclear how much one of these PSN Pass codes will cost, however. Sony said it will announce additional details at a later date.