no news is good news? Sony: PS3 'On Track'
David Reeves, head of Sony's European PlayStation operation, has this week insisted that production of PlayStation 3 is "on track". He also suggested that the machine's European and U.S launches could be closer to one another than many observers have hitherto predicted.
Speaking to European trade newspaper MCV, Reeves said, "There are so many rumors out there but no-one really knows the facts. I know what's going to happen and I am honestly very, very confident about it."
He spoke about the timing of PS3's European launch. "It is my job to match day and date with the U.S launch," he said. "I am doing my very best to make that happen." This is interesting in that most observers believe the European launch will come some time after the U.S launch. Sony has traditionally waited on Europe, and Microsoft's recent experience won't have persuaded the firm of the merits of simultaneous roll-out.
Reeves also talked about the fight with Xbox 360. "Most of the first million people who buy an Xbox 360 in PAL territories will also buy a PS3," he predicted.
Despite this positive outlook from Reeves, it's still highly unlikely that PS3 will launch any time soon. Our best guess is that an announcement will be made in the near future outlining the company's overall strategy in detail - games, Blu-ray, online, manufacturing - with a promise to deliver a launch some time this year. It may be that there are still too many unknowns for Sony to give a firm release date or detailed territory-by-territory plans.
Reports are suggesting that Sony's suppliers, such as Compeq in Taiwan, have scheduled component manufacturing plans for June, which would suggest a late 2006 launch. But a hardware launch, especially one this complicated, hinges on more than having a few components ready and waiting in a bucket.