Update: This news article relates only to Australia. Though there are similar offers in other different regions.
Following their Bravia full-HD purchase, consumers should visit http://www.sony.com.au/bonusPS3 to register their purchase for redemption.
Sony is spruiking PlayStation 3 consoles with every Bravia full-HD 1080 LCD TV model bought between 21 December and 28 January, as part of a marketing campaign to encourage users to make the switch to HD.
The offer applies to current XBR, X and W series Bravia models, with a 40GB PS3 thrown in for added support - the PS3's Blu-ray Disc player works seamlessly with the full-HD panels.
"Our Full HD BRAVIA range shows the phenomenal detail possible with high definition, and what better way to experience this than through the Blu-ray-enabled PS3," said Sony Australia senior product manager, Graham Keogh.
"Sony is as much about content as we are about hardware. Now, consumers will get the best of both worlds with this Full High Definition combination."