Its always cool and interesting to see these consoles appear in different colors. Most of the time Japan would get multiple colors of most consoles while the US would only get different colors every now and then as part of a game's promotion.
Unfortunately in my opinion, with the PS4 coming in November I don't foresee this Azurite Blue PS3 selling that much this October.
Come on Sony, there's no point in making more PS3's unless there's more added features. Right now practically every PlayStation4 is sold out, guarantee at least 40% have paid the full price, Sony is making a LOT of money by now. I'll always be a Sony fan and there's nothing that'll change my faith in them.