Sony has announced that former Sega VP of Marketing Scott Steinberg has been appointed the VP of Product Marketing for SCEA. The news, which was announced in a press statement issued by SCEA, comes shortly after news of the departure of SCEA's Senior Director of Corporate Communications Dave Karraker. Vice President of Product Marketing is a newly created role for SCEA.
Steinberg has a long resume in video games marketing, working at Sega during the heyday of the Genesis and becoming Vice President of Marketing for the company. He has also worked at Crystal Dynamics, Eidos Interactive, and entertainment companies Napster/Roxio and Liquid Audio.
Senior Vice President of Marketing Peter Dille said of the hiring, "We are thrilled to have Scott join our team as he brings a wealth of knowledge and experience to the PlayStation marketing staff and the management group here at SCEA. Scott has an ideal blend of experience in digital entertainment and content delivery as well as a proven track record for strategic innovation and implementation within this industry. He will be a critical component for the success of our marketing efforts across the PlayStation brand moving forward."