Update: The rumor is now officially http://netflix.mediaroom.com/index.php?s=43&item=334 by NetFlix.
We already know of Netflix's plans to stream to Sony Bravia TV Sets, and in the past both a survey and CNET have hinted that Netflix may be coming to Sony's PlayStation 3 console.
Today, according to the http://finance.yahoo.com/news/Netflix-stock-hits-new-high-apf-552328284.html?x=0&.v=1, Netflix stocks are riding high after management announced they'll soon be extending their "watch instantly" Internet streaming service to a new "device."
Just what is this device? Netflix isn't telling - not yet, anyway. As of now, they've only hinted that it's "already owned by a large number of consumers." This, of course, has revivified speculation that the service will soon become available for the PlayStation 3 or Wii.
In fact, analysts are already betting the device they're referring to will either be the PS3 or Wii. To be sure, it's hard to think of any other devices the service could easily be extended to that are already owned by a large number of consumers.
And it'd almost certainly be good business for Netflix, as they credit their move to the Xbox 360 for spurring the influx of 2.4 million new subscribers since fall of 2008.
No indication was given for when Netflix plans to formally announce this mystery device, so it's wait and see for now. Keep your fingers crossed, PS3 and Wii owners.
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