This weekend Siliconera.com (linked above) discovered a Qriocity trademark http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77893953 by Sony recently which many are speculating could be used for a new Sony handheld device or online service.
Just a few days ago a survey revealed that Sony is considering premium PSN subscriptions, possibly to be called Qriocity (pronounced like "curiosity"), or even for the upcoming PSP-4000 handheld.
The trademark has been filed in association with "portable gaming machines" and "game services provided online from a computer network."
It could be anything, and since it was filed by Sony and not specifically Sony Computer Entertainment, it may be linked with a whole range of products according to http://kotaku.com/5430652/sony-piques-qriocity-by-registering-that-trademark.
However, the similarity to the "Qore" name makes it sound like a PlayStation related product or service. Sony has also registered Qriocity.com a few months before filing the trademark papers.
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