PlayStation & Facebook Launch Year-long 'The Game' Tournament
Just under two weeks ago Sony incorporated Facebook integration into the PS3 XMB through the PS3 Firmware 3.10 update.
Today, NewMediaAge (linked above) is reporting that Sony PlayStation and Facebook are launching a year-long global interactive tournament in December following its recent partnership with social network Facebook.
Details are sparse at the moment, however, we do know that the tournament will be referred to simply as 'The Game' and will highlight the social networking elements of the PS3 system.
To quote: "Sony PlayStation is launching a year-long global interactive tournament, dubbed The Game, following its recent partnership with social network Facebook.
The Game, slated for an early December release and hosted via the online PlayStation Network, is the first tie-up between the two companies after they struck a partnership deal earlier this month."
Here are some more details on it available from the site:
Sony PlayStation is aiming to attract 1m players to the game, helped by a marketing campaign understood to be in development.
Entrants to The Game will be divided into two teams, with the competition split into three rounds and an overall winner emerging after 12 months.
The Game will integrate closely with Facebook via a series of applications and fan pages along with ads across the social network.
Following the tie-up with Facebook, which allows gamers to access the social network via the console, entrants can update their status during the game to get ‘trophy updates’ synched with the site.
The electronics giant will also invite brands to get involved in the game as Sony bids to claw back ground on chief rival Microsoft Xbox which has agreed a range of deals across its connected Live network.
This month Sony weighed in with the launch of a high-definition video store on the PlayStation Network.
Online platform Xbox Live announced agreements with third parties including Facebook, Last.fm, Sky and Twitter last week and is aiming to get others to take up the platform, including BBC iPlayer, Channel 4’s 4oD and MySpace.
I Look forward for this to launch! Should be good to play in a tournament with 10,000 players. I just hope it all runs smoothly as Facebook has a lot of issues but hopefully with Sony backing them they should have it running ok!