you can get well insulated 6' and 10' HDMI cables at most online markets for -$5.
You can't really say Sony is losing money, they pad costs with stuff that barely costs them anything to manufacture..even the console itself costs like 1.2/8 of of $299 to make. You think it costs more than $5 to manufacture their $44+ Dualshock3 controllers? They are a business just like insurance companies and hospitals. The electronics industry also has foundries in Taiwan cause no labor laws gets enforced their, they can train somebody to work a panel for almost nothing.. don't believe the hype.