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"It seems 2007 really is shaping up to be the year of Blu-ray. After getting a lot of support from various outlets and having a steady stream of releases, Blu-ray has now become the first high-definition video format to sell more than one million discs. As the icing on top of the cake, it managed to reach this milestone in less than a year.

According to TMCnet, sales figured published by Home Media Research reveal that Blu-ray disc sales accounted to 70% of the high-definition movies sold during the first quarter of this year. The same HMR figures also showed that "nearly three out of every four high-definition movies sold in March were on Blu-ray."

"Blu-ray Discs have been outselling HD DVD by more than two to one since the beginning of the year and the gap is steadily widening," said Andy Parsons, Chairman of the Blu-ray Disc Association's U.S. Promotion Committee and Senior Vice President New Product Development at Pioneer Electronics.

"It's exactly what we've said all along would happen - the strong support for Blu-ray among movie studio and equipment manufacturers means that consumers have more choices when it comes to players and titles. And they're choosing Blu-ray by an ever-increasing margin."