An external SCEA PR rep has told Edge-Online why a chart (below) was released by Sony indicating that the PS3 was cheaper than Microsoft's XBox 360 and Nintendo's Wii console.
The rep noted that it was thought to be a good time to remind everyone of "our strong offerings".
To quote: An external SCEA PR rep From The agency
Porter Novelli told us the company released the chart because they "thought it would be a good time just to remind everyone of our strong offerings," which automatically implies that they feel people have either forgotten about the PS3's inherent value or never seriously considered the PS3's value, due to the higher price tag.
It's highly likely that amidst this PS3 price-drop rumoring that Sony wanted to tell the core audience, "Hey, don't wait for a drop, it's a steal at $399, honest."
I'd argue that today PS3 is a fine value, on par with Xbox 360, particularly for gamers in 2009, when it appears that Sony's internal developers will really begin to bear fruit.
Nevertheless, I'm glad I'm not the one that has to figure out how to get that value message across to consumers.
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01-14-2009
Posted 1 day ago
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